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Guided factory tours

Factory Tours can be fun and educational. Often everyday objects can pose many questions to an enquiring mind. 'How is it made?', 'how do they seal the container?, 'How do they put the label on'? the list of questions is almost endless.

Now imagine the complexity of building a car or a plane or even a computer? Many companies would be delighted to show off their products, after all a satisfied visitor may decide to buy their product either now or in the future. Many companies have decided that it would be a great idea for the customer to watch their new car getting built.

There are also many additional benefits. What about the value of the guided factory tour? You are able to demonstrate how great your product is to a visitor who is already showing interest. The factory tour will be an advert now and for many years to come. Your visitor will probably tell others all about the tour and the fantastic product you make. Many people say that the best adverts are 'Word of mouth' adverts.

There are many positives from a factory tour and some clever companies have solved the problems posed by health and safety issues. Many companies offer guided tours that end in a visit to the factory outlet and shop.


@ Gaydon, Solihull & Halewood

Morgan Cars

@ Malvern


@ Castle Bromich


@ Rocester, Staffordshire

Auto-Trail Motorhomes

@ Grimsby

Lotus Sports Cars

@ Hethel, Norfolk

Cadburys World

Families can enjoy a great day out that is both fun and educational. The tour shows the manufacture, the making of chocolate, a 4D film attraction, packaging, demonstrations and samples, the history of the company, green screen fun, an adventure play area, cafe, shop and a number of fun presentations such as Bull street, Purple Planet, Cadabra, Aztec Jungle, Bournville experience, Advertising avenue, Journey to Europe.  At the end of the tour everyone has the opportunity to buy a Cadburys product from the World’s biggest Cadbury shop.

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Cadburys World - Bournville

The Chocolate factory - Swansea

John Bull Confectioners - Bridlington

The IceCream Parlour - Cheshire

Cheddar Cheese - Cheddar Gorge

Wholemeal Flour - Nr Exeter


Occasionally we come across interesting demonstrations. Although these are not as comprehensive as factory tours they are often combined with other things and can be a great day out. A visit to Wookey Hole is one of those places.

Wookey hole is a cave system that has been used in a number of programs such as Doctor Who. It is also a place where the famous Cheddar cheese is stored. Outside there are a number of other activities and one of them is a ‘Paper Making’ demonstration using traditional methods.

Hand made paper - Wookey Hole

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Pencil  museum - Keswick

Church Bell Foundry - Whitechapel, London

Rope making - Hawes,  Yorkshire Dales

Candle making - Cheshire

St Helens Glass - Merseyside

Royal Crown Derby - Derby

Denby Pottery - Denby

Dartington Crystal - Nr Bideford

Perfumery - Burton-on-the-water

Peak Cavern in Derbyshire is another cave system where they have an interesting demonstration. Here, my long suffering partner got ‘roped in’ to the demonstration. Miners originally used ropes and ladders as they navigated through the caves. At Peak Cavern they demonstrate how the ropes were made and explain all about the candles that they used.

Vineyards, Breweries and Distilleries

This is probably the most popular category of ‘factory tours’ with wine tasting, brewery tours and trips to famous whiskey distillery always fully booked. Although the UK has a number of vineyards the vast majority are found in warmer climates such as the Mediterranean. Breweries can be found throughout the UK. Many tour companies have regular weekend breaks to these places and this eliminates the drink / drive problem. Scotland or Ireland are the best places to travel to for distilleries.